Changing the world one #LoveChange laugh at a time!

31 March 2017, Johannesburg – BrightRock, life insurance industry game changer, has partnered with the Johannesburg International Comedy Festival (JICF) as the official web- and live-streaming partner of this year’s festival.

To provide an opportunity for a wider audience to be a part of the festival – and for those who weren’t able to get tickets – BrightRock is setting up the #LoveChange Studio at the Orbit Jazz Club and Bistro in Braamfontein, where Jason Goliath will be interviewing local and international comedians about the Big Change Moments in their lives. It will be live-streamed on Facebook Live.

Official acts at the festival include Nina Hastie, Tats Nkonzo, Joey Rasdien, Tips Shampoonaiza, Celeste Ntuli and international comedians like Igor Meerson from Russia, Basketmouth from Nigeria, Eddy King from Canada, Sofie Hagen from Denmark and Imran Yusuf from Kenya.

“We’re pleased to have comedian Jason Goliath in our #LoveChange Studio bringing social media audiences a unique, live JIFC experience. He will be most ably accompanied by Glen Biderman-Pam manning a roving camera to share behind-the-scenes footage of the backstage shenanigans and the vibe on the streets of Braamfontein ,” adds Suzanne Stevens, Executive Director of Marketing at BrightRock.

Online viewers will be able to enjoy every single minute of the in-studio and behind-the-scenes action as it is live-streamed on the BrightRock- and Johannesburg International Comedy Festival Facebook pages, available at https://www.facebook.com/BrightRockZA/ and https://www.facebook.com/JICF.SA/.

Jason Goliath will be hosting two sessions per evening at the studio, starting on Friday 31 March 2017 at around 18:00. Each session will last about 60 minutes, and if you happen to miss anything you wanted to see from the #LoveChange Studio, you will be able to watch recordings of the sessions on the BrightRock Facebook page, BrightRock TV on YouTube and the Change Exchange at www.changeexchange.co.za.

Says Stevens: “At BrightRock we say we #LoveChange, because it is in the willingness to welcome change that we are able to find the opportunities it presents. And especially when it relates to those big moments of change that we all go through in life – landing that job, starting a family, tying the knot and buying a home. Since we at BrightRock love talking about Loving Change, we also create conversation platforms for it. It’s platforms like this one – our new #LoveChange Studio – that enable us to explore and share our experiences of Loving Change, from the serious to the light-hearted and downright fun.”

Takunda Bimha, founding director of the Johannesburg International Comedy Festival, says they believe the #LoveChange Studio will give comedy fans and audiences an opportunity to experience the festival in a completely different way.

“We are incredibly excited about this initiative. Given the amazing work that BrightRock has been doing with comedy content, we look forward to building a relationship with the brand for a long time to come.”

* Watch the first webisode from the festival below:

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