BrightRock operates in the life assistance market, where we provide insurance and administration services to funeral parlour businesses around South Africa.

BrightRock underwrites independently-owned funeral parlour businesses that serve millions of South Africans, providing them with affordable access to quality funeral and related services. We pride ourselves on our needs-matched service offering, which provides each parlour a
hands-on, personal experience. We started this service offering in 2015, and its exponential growth is testament to the demand for a needs-matched service in this sector.

We are the only insurer in the market that doesn’t sell funeral cover directly to clients. Our stated strategy is to focus on offering support to our funeral partners, enabling them to expand their financial service offerings and build customer loyalty and retention.