We’d all like to believe that we can make smart financial choices. Ones that are rational, informed, and aligned to our long-term goals. But the truth is, our brains often get in the way. Behind every investment decision, savings plan, or insurance policy lies a tug-of-war between logic and emotion. That’s where behavioral economics comes […]
When it comes to protecting your income – if you become disabled or pass away – many young South Africans in their 20s and 30s think it’s something to worry about “later”, after you’ve bought a home, climbed the career ladder, or started a family. But this mindset can end up costing more than you […]
Life changes fast. Financial obligations, health status, and family dynamics evolve over time, sometimes gradually, sometimes in an instant. Yet, traditional life insurance policies are designed as rigid, one-size-fits-all agreements that don’t easily adapt to the realities of life’s twists and turns. This is where claim-stage flexibility is becoming a critical innovation in life risk […]
It may be obvious, but your clients’ needs change over time. That’s why it’s imperative to get life cover that precisely matches their needs today but also can change with them over the course of their policy’s duration, as those needs change. But can they change their cover when their needs change without undergoing medical […]
In South Africa, and across much of the continent, business insurance is undervalued. According to a 2023 SME South Africa guide, most small and medium enterprises (SMEs) see insurance as a grudge purchase, an expense to avoid unless absolutely necessary. For too many entrepreneurs, business insurance, succession planning, and keyperson insurance only enter the conversation […]
The saying goes ‘the proof of the pudding is in the eating’, and this is particularly true when we speak of insurance policies. The proof of the product is when clients claim. This is the reason why they take out life insurance in the first place – so they can claim when they suffer a […]
Johannesburg, 19 June 2025 – In a powerful and timely collaboration, BrightRock, the needs-matched life insurer, with academic partner Henley Business School Africa, officially launched the Change Science Institute on 18 June 2025 at Henley’s Johannesburg campus, ushering in a world-first multidisciplinary platform focused on equipping individuals with the tools and insights to navigate change. […]
Your critical illness cover is there to help you with the additional expenses that come with a serious illness or injury. But does your cover consider traumatic injuries when assessing your claims? Here are some important questions to ask when getting critical illness cover. 1. Should my critical illness cover include cover for injuries? Yes […]
Johannesburg – BrightRock, the needs-matched life insurer, recently announced a partnership with the informative and entertaining rugby podcast, Behind the Ruck, hosted by Vodacom Bulls icon, Rudy Paige and DHL Stormers legend, Juan de Jongh. The collaboration leverages their expertise to highlight the pivotal moments that shape rugby matches. The highlight of this partnership is […]
The world is rapidly changing and with these changes, such as the emergence of Artificial Intelligence (AI), many professions may seem to be under threat. However, the thing that research shows is that people still value human interaction. While technology can help simplify many things, consumers still want to speak to qualified professionals when it […]
Life insurance often takes a back seat when it comes to financial planning, but it’s one of the most crucial steps toward securing your future and protecting your loved ones. As you reflect on your financial goals for the year ahead, making life insurance a priority can be one of the smartest decisions you make. […]
Changes in mortality and lapse rates leave policyholders with a nasty premium shock.
According to the 2022 Veeam Data Protection Trends Report, 85% of South African organisations faced ransomware attacks, which are now one of the leading causes of business disruption. As businesses increasingly rely on technology to optimise operations and improve customer experience, robust cybersecurity measures are essential to safeguard sensitive data and ensure business continuity. The […]
Small and medium enterprises (SMEs) are pivotal to South Africa’s economy, driving innovation, job creation, and economic growth. However, they are often vulnerable to financial and operational disruptions if the owner becomes disabled or passes away unexpectedly. The sudden loss of a business owner can lead to complex challenges, such as settling debts, transferring ownership, […]
Johannesburg, 28 November 2024 – The Dan Nicholl Golf Invitational, supported by BrightRock and held on 18 November 2024 at The Royal Johannesburg Golf Club, was a resounding success. This annual charity golf day, hosted by renowned media personality, Dan Nicholl, once again showcased the power of sport and collaboration in driving meaningful change. The […]
Imagine a world where every financial decision was made with cold, hard logic. No emotion, no bias – just numbers. The real world doesn’t operate that way. This is where behavioural economics come in. When it comes to life insurance, understanding the quirks of human behaviour can make all the difference to help you protect […]
Fill in your details, and we’ll have an accredited financial adviser contact you.
Fill in your details, and we’ll call you.
We live in a digital world where information and data can be shared across the globe in a matter of minutes. With cybercrime on the rise, we want to help ensure you’ve got the tools to keep yourself safe and informed.
Call our 24-hour helpline on 086000 6335, manned by ODEK Technologies, if you’ve received a suspicious email, text message or email involving BrightRock. You can also email us at helpdesk@odek.co.za with the details of any suspicious online activity that you’ve come across. Please be sure to include your contact details in the email. We’ll then contact you, investigate and keep you updated on what we find. ODEK Technologies is BrightRock’s ICT partner.
Learn more about how you can stay safe online.